
The Brain Engine: Strategic Film Marketing 5-Week Virtual Programme is a strategic training initiative designed to equip aspiring and emerging film professionals with the knowledge, skills, and tools needed to navigate the ever-evolving world of film marketing and distribution.
This programme offers a practical, hands-on approach, providing participants with in-depth industry insights, case studies, and expert-led workshops, all tailored to help local filmmakers successfully position their films for both local and international audiences.
We are committed to ensuring accessibility for all participants. This programme is open to participants with hearing impairments, and a South African Sign Language (SASL) interpreter will be available for all sessions.
233 APPLICANTS
50 SELECTED
9 PROVINCES
90% YOUTH
52% WOMEN

“It gave me line items on variants I should focus on and a mind map on how to go about executing to fulfill the films highest potential.”
“I would recommend every exec or production owner to mandatorily have their management, or producer teams to enroll on this course to learn how to best capitalise on the story, the script and the shoot days for their film strategy to be intentional and strong.”

“I learnt that marketing a film is important than just having a film and to produce for a global audience..”
“This course felt like a degree to me and film marketing is important. I feel like South African filmmakers should learn more about content delivery and marketing maybe we could tell our local stories with a global mindset. We could sell our stories and culture through marketing. Let this course continue even next year.”

“Getting to talk to all the professionals in the industry was something I really appreciated, there was always space for questions and the answers were well thought out, this created an even clearer outlook of the industry I am in and a sense of trust between myself, the guests and facilitators.”
“It took me to the next step of my Pre Production for the feature film I am working on, I am intending on using all that I've learnt here as a blueprint moving forward with the production of this film.”

“Every session was truely impactful to me and the work that I do i thoroughly enjoyed the PR for film, Releasing for cinema and also Market Readiness which gave a explanation towards each topic.”
“I had to revisit and apply some of the things learned from these sessions of which I truely appreciated.”
“Just continue bringing such programs to the creatives they’re much needed and one shall never take them for granted just grow bigger and continue impacting.”

“It helped in knowing the steps and procedures to follow or let alone apply when marketing or planning on putting my film out there to the world be it for SK streaming or film festivals.”
"I think the way the program is structured is perfect I would appreciate if we could get more classes, I learned a lot.“

“All to be honest. All sessions were well planned and impactful. Perfectly curated lectures and masterclasses. I cant single out a single aspect because wholistically it was valuable. However Neo's Masterclass was perfect through and through.”
“The hardest thing in this industry is inside information, knowing the true and realistic information, the nuances and tricks to succeed. You work smart not hard and we were given all necessary formation to work smart and efficiently in our independent endeavors. We had access to needle movers and upper echelon professionals and supplementary given contact information for further inquiry's or advice and that is priceless valuable because company is currency and this course made our network net worth grow.”
Please reach us at neo@brainengine.co.za if you cannot find an answer to your question.
This programme is open to South African citizens who are passionate about film, marketing, or communications. Whether you're a student, recent graduate, or emerging filmmaker – if you’re committed to learning and growing in the film industry, we encourage you to apply.
The programme runs over 5 weeks. All sessions will take place online.
Yes. All selected participants will receive a stipend to support their attendance and participation in the programme.
This is a part-time programme, designed to accommodate other work or study commitments. Sessions will be held in the evenings.
Applicants must complete the online application form and submit it before the deadline. The form includes basic personal details, motivation questions, and optional supporting materials.
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